The advent of massive amounts of textual, audio, and visual data has spurred the development of econometric methodology to transform qualitative sentiment data into quantitative sentiment variables, and to use those variables in an econometric analysis of the relationships between sentiment and other variables. We survey this emerging research field and refer to it as sentometrics , which is a portmanteau of sentiment and econometrics. We provide a synthesis of the relevant methodological approaches, illustrate with empirical results, and discuss useful software.

The modern calculation of textual sentiment involves a myriad of choices as to the actual calibration. We introduce a general sentiment engineering framework that optimizes the design for forecasting purposes. It includes the use of the elastic net for sparse data-driven selection and the weighting of thousands of sentiment values. These values are obtained by pooling the textual sentiment values across publication venues, article topics, sentiment construction methods, and time. We apply the framework to the investigation of the value added by textual analysis-based sentiment indices for forecasting economic growth in the US. We find that the additional use of optimized news-based sentiment values yields significant accuracy gains for forecasting the nine-month and annual growth rates of the US industrial production, compared to the use of high-dimensional forecasting techniques based on only economic and financial indicators.